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Key Account Management: The Definitive Guide 3rd edition

Cod produs: 92928
Editura: John Wiley and Sons Ltd
Anul aparitiei: 2011
Limba: engleza
ISBN: 9780470974155
Categorii: Economics, Finance, Business and Industry, Carti in Engleza
Pret: 209.76 lei
Disponibilitate: in stoc
Livrare estimativă: 3 zile

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This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
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