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Key Account Plans

Key Account Plans
Pret de lista: 2379
Preț: 20222
Reducere: 3568 lei (15%)
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Cod produs: 92929
Autor(i): Ryals, Lynette McDonald, Malcolm
Editura: Butterworth-Heinemann
Anul aparitiei: 2008
Nr. pagini: 396 pagini
Limba: engleza
ISBN: 9780750683678
Categorii: Carti in Limbi Straine, Economics, Finance, Business and Industry, Business & management, Management of specific areas, Purchasing & supply management, Carti in Limba Engleza, Carti
Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.
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