The Accidental Influencer

'STOP scrolling right now and buy this book instead!' SCARLETT CURTIS 'I've never laughed so hard.' DAISY BUCHANAN 'Brilliantly funny and bloody brave.' DAWN O'PORTER I thought I could have lots of followers, without needing followers. I thought I could monetise my account without selling out. I thought that I was different, that I wasn't like other girls.

But I was, and that's why I had to stop. When Bella Younger spawned Deliciously Stella - her hilarious and daring social media alter ego - she wanted to prove once and for all that Instagram does not equal reality. Within weeks, she'd gone viral and begun her very own #influencerlife.

Shoot. Post. Repeat.

In 2016, Bella gained 75,000 followers overnight, and hundreds of likes a minute. Soon she was being paid thousands of pounds to beat up a cake for the 'gram, attend ludicrously lavish influencer gifting events and was dropping emoji-bombs left, right and centre. But even as the constant rush of notifications fuelled her endorphins, life among the Instafamous began to take a toll.

As Bella's carefree presence flourished online, her health began to spiral offline, culminating in a stint at The Priory for social media addiction. Should she have undertaken a month-long run of stand-up comedy immediately after she was discharged? Probably not, but the pressure to be 'on' and online was all-consuming - and she had followers to please after all... Funny, frank and fearless, The Accidental Influencer is a relatable story of the precarious balancing act between our online and offline selves - and the truth behind the staged shots, spon-con, and the coveted but ever-elusive blue tick.