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Wally Olins: Brand New
Wally Olins: Brand New
Preț: 118.65 lei
  • Carte in stoc la furnizor
  • Livrare estimativă în 30 zile
Cod produs: 236901
Autor(i): Wally Olins
Editura: Editura Thames & Hudson Ltd
Anul aparitiei: 2014
Limba: engleza
ISBN: 9780500291399
Categorii: Carti in Limbi Straine, Economics, Finance, Business and Industry, Business & management, Sales & marketing, Advertising, Carti in Limba Engleza, Carti
Looks at every aspect of the world of branding, and analyses the problems facing today's organisations. Ollins also looks to the future and explores what brands and branding can achieve in the consumer markets of tomorrow.
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