Reviews:In a recent series of ground-breaking psychological experiments, volunteers were shown a 30-second film of some people playing basketball and told to count the number of passes made with the ball. After just a few seconds, a man dressed as a gorilla slowly walked into frame, beat his chest at the camera, and sauntered off.

Unusual and exciting business / self-help book that reveals a new way of creating opportunities at work and in personal life. An entertaining mixture of science, remarkable demonstrations and compelling anecdotes. Professor Wiseman has appeared on many BBC programmes including }Horizon, Equinox{ and }Tomorrow's World{.