Reviews:
Although we all want to help the environment, our knowledge of what are 'green' choices is often so limited that we can do more harm than good. This book shows you: Why a T-shirt that claims it is '100% organic cotton' may be in fact no such thing; and, Why it's good to buy tulips from Kenya and wine from France.

Subtitled, }The Coming Age Of Radical Transparency{. B format paperback edition of the book hailing the advent of our ability to find out complete information about products that we buy. Sold 8000 copies in trade paperback. 'Refreshingly optimistic' }Financial Times{