Herne Bay rose to prominence in the 1830s when a group of London investors recognised its potential and built a pleasure pier and promenade here, making it one of the UK's earliest seaside resorts. Its popularity increased when the railway reached this part of Kent and continued to do so throughout the Victorian era. However, like many other seaside resorts, its popularity as a holiday destination steadily declined after the Second World War when there was an increasing preference for overseas travel.