Has Nate's devotion to his misbehaving heiress dimmed his chances of getting into Brown? Is Blair too busy daydreaming in Eric's old pinstriped Oxfords to remember her real mission in life - Yale? Hopefully Serena can snap her newest-and-oldest best friend out of it. But we know that Serena is made of sterner stuff don't we?
Massive ongoing consumer marketing campaign, including consumer advertising and joint promotions with teen magazines. This new title in the series is a teen version of Sex & The City. Readership level: 12+.